The majority of flowers we buy come very far away from us.
We are talking about South American and African places where often
safeguards for workers don’t exist at all. This happens because there is
a huge amount of requests of “non-seasonal” flowers that have to be available
throughout the year. Our Flower Farm is born from the need of respecting
the rhythms of the nature and of the flowers, as we already do with
fruits and vegetables. We grow rare and gentle flowers that suffers
from long and stressful travels. We are surrounded by beautiful green areas
that inspire us with their colors and movements. For our arrangement we use only
seasonal flowers. Our know how ensure originality, sustainability and rare beauty.
Flowers are natural elements and they born from earth. Never forget that!
‘Il Casale Denari’ was uninhabited for many years, until Azzurra
with her husband Alberto and their son Umberto decided to move there
in 2015 to bring it back to life. Azzurra started to work in a nearby hospitality
business which hosts many weddings. The floral décor of these events
reminded her of her love of flowers. She knew the estate provided
a wonderful space and this combined with her curiosity led her to give it new life,
creating a business with an authentic, environmentally friendly approach.
She decided to study everything she could about flowers and
how to produce them in a way that follows nature’s rhythm and without
using pesticides. She also learnt about floral design, discovering
eco-friendly techniques, softer compositions and designs which use strictly
seasonal blooms. The idea of a flower farm with a floral design lab
was born to bring together cultivation, sustainability and creativity.
Today ‘Il Casale Denari’, which has been for hundreds of years
an agricultural centre, is a flower farm that respects the ‘Slow Flowers’ approach
and which strongly believes in a future dedicated to the respect of our planet.
The Casale Denari Flower Farm offers various services linked to the world of flowers. We work with Weddings and Events offering bespoke services. We create bouquet and floral décor on request for companies, shops and individual clients. We sell our cut flowers to florists in the Oltrepò Pavese, Milano, Pavia and Genova.
The Casale Flower Farm periodically organizes workshops on site or in nearby floral labs. Our courses range in topic from cultivation, flower arranging for both those interested as a hobby and professionals who wish to extend their training.
The ancient estate, originally consisting of an Augustinian convent dating back to the 1600s and various farmhouses, has always been dedicated to the production of wine. The territory is, in fact, renowned for its vineyards and beautiful vine covered hills.